Life's A Beach

摘要

The beach towel industry is deepening its relationship with the ocean beyond synchronized leaping dolphins and schools of brightly colored tropical fish. Long focused on design and color, the beach towel category has turned its attentions to innovations that mind Mother Earth, and all her natural waters and sea life. Simply put, the beach towel industry is working to save the beaches. "Our biggest thrust in beach this year is sustainability," said Gretchen Dale, executive vice president, strategic corporate planning, Loftex. "Variations of our sustainable products include recycled PET polyester, waterless dye and zero-twist without [poly vinyl acetate]. All of these represent the best in class of their construction and all are sustainable - just different types of sustainable." 1888 Mills is taking a dual approach to its environmental beach towel program this year. The newly launched Seaqual collection is made of a blend of 80% cotton and 20% recycled plastic gathered from the ocean, according to Lexi Schladenhauffen, senior VP of marketing and design.