The New Wave

摘要

In the recent past, "performance" products simply wicked moisture or repelled benzoyl peroxide stains, consumers considered cotton and bamboo inherently eco-friendly just by dint of being plants and most major retailers had zero interest in textile certifications. A lot has changed fairly rapidly - and more change is in the pipeline. A certain amount of baseline sustainability is mandatory now, and products that take the concept even further are true differentiators. No surprise then that the menu for "Intel Inside" solutions is expanding to meet the demand. Bureau Veritas, which develops test methodologies to support product claims, is seeing the evolution first-hand. "Since last year, microfiber pollution has gotten a lot of attention. It is not a flash in the pan. At some point in time there are going to be some regulations. We look at this as a budding problem," said Srini Venkataraman, global technical specialist.