New Brand Bonanza

摘要

Retailers are swinging into the fourth quarter with a new crop of brand launches, each with a story that addresses a key consumer trend. Macy's is going after the health & wellness consumer with its new Goodful home collection. Developed in collaboration with online news and entertainment powerhouse BuzzFeed, includes textiles from Welspun, kitchen electrics from Cuisinart, kitchenware from Epoca and in-home garden systems from AeroGarden. The Goodful soft home assortment at Macy's is constructed from Welspun's proprietary Hygro Cotton, which delivers temperature-regulating properties. The debut ranges includes print and solid sheets, mattress pads, sleep pillows and comforters. They are all Oeko-Tex certified for the Made in Green designation.