One thing's for sure, which is that Aurorasound's products look nothing like those of Japan's vast consumer electronics giants, being rather retro in appearance yet in a timeless sort of way. And its VIDA Prima 'Phono Equaliser Amplifier' certainly continues the trend. The company's most affordable product at £ 1000, its sturdy dark wood case and plain, unadorned aluminium fascia with its large orangey-yellow mute button are fashioned after the unit's bigger VIDA brother [HFN Jul '13].
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