Crowdfunding 101

摘要

When Sally Fox of Fox Fibre wanted to restart her colored cotton breeding program, she knew she'd have to raise around $20,000 for farm equipment, parts, and labor. After learning about crowdfunding from her customers, Sally decided to give it a try and set up a campaign on Indiegogo. In just over a month, Sally was able to raise $24,524 to get her cotton production up and running again.