Montana Wilderness Association rebrands to Wild Montana

摘要

A Montana conservation group announced its name change yesterday, switching from the Montana WildernessAssociation to Wild Montana."Clearly, our scope of work has expanded to the point where it overshadows our old name and the implicationsthat came with it - that our organization is strictly focused on wilderness designation," a blog post written byExecutive Director Ben Gabriel and board President Debo Powers states. "That misleading message hashampered our ability to communicate the full breadth of what we do as an organization. Our new name andbrand, we believe, will better reflect that breadth and help us attract and engage a wider audience."