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机译:社论

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摘要

Imagine for a moment that you're an entrepreneur,rnon the cusp of the 20th century. You're sharp at spotting coming trends, and so you're investing heavily in the bright new future that is the horseless carriage. You step into a time bubble, and emerge blinking in the halogens of the New York City Auto Show, 2009. Amazed at what you see around you?rnAbsolutely - but enough about the dress code of the sales girls. That aside, it's pretty much as you would have predicted back in 1900: electric horseless carriages, wherever you look. You knew all that excitement about petrol would just be a flash in the pan…rn'Cyberpunk' William Gibson's famous quote - "the future is already here; it's just not evenly distributed" - could have been coined for electric cars. After a century marking time, this seems to be their hour. You can't turn on a business channel without seeing some Detroit CEO or other, eyes shining with all the fervour of the new convert, laying out plans for mass electrification.
机译:想象一下您是一位企业家,这是20世纪的风口浪尖。您会敏锐地发现即将到来的趋势,因此您正在为无马车的光明新未来进行大量投资。您进入时间泡泡,并在2009年纽约车展的卤素灯中眨眨眼。您对周围的景象感到惊讶吗?rn绝对如此-但对于售货员的着装要求却足够。顺便提一句,这几乎就像您在1900年所预料的那样:无视电动马车,无论您在哪里。您知道所有对汽油的兴奋只会泛滥成灾……“赛博朋克”威廉·吉布森(William Gibson)的名言-“未来已经来临;分布不均”-可能是为电动汽车创造的。经过一个世纪的时间,这似乎是他们的时刻。您不能在未见底特律首席执行官或其他CEO的情况下打开业务渠道,而新的转换者的热情使他们眼前一亮,并制定了大规模电气化计划。

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  • 来源
    《Green Futures》 |2009年第73期|3-3|共1页
  • 作者

    Martin Wright;

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