According to recent articles in the general busi-ness press, marketing executives of companies of all sizes are rethinking how they allocate their budgets and their organizations' resources in response to the myriad new challenges in reaching and influencing their target audiences. Thus, "redeployment" is the new watchword describing this shift in advertising and marketing budgets, which some call the most serious change affecting media markets in quite some time. Once again, it appears to me, print could be seriously vulnerable if nothing is done to reinforce its proven effectiveness and promote the many new ways it can make messages stand out from the crowd.
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