Appendix

摘要

Methodology This report uses data from Ovum’s Video Internet Advertising Forecast, Digital Advertising Forecast, and Social Media Tracker. It is also informed by Ovum reports on video content, the publishing market, and social media. Further reading “Reddit launches video service but needs more advertiser-friendly content to grow revenues,” TE0003-001051 (August 2017) “Facebook Watch combines premium content, discoverability, and engagement to entice advertisers,” TE0003-001049 (August 2017) Digital Advertising Forecast Report: 2017–22, ME0002-000788 (August 2017) “More than half of global social media users will use Facebook by end-2017,” TE0003-001020 (May 2017) Social Media Tracker: 4Q16, TE0003-000995 (February 2017).