Magazine Publishers New Leaf: Costs and Culture Send Publishers Web-Ward

摘要

It seems that magazine publishers are always reacting to changes in printing or prepress technology. A shift from letterpress to offset printing necessitated a change in workflow. The advent of phototypesetting and then electronic (or "desktop") publishing hastened another. The transition from film to CTP workflows spawned yet another. Not that they're the only ones who had to go through all this, but when you're trying to get a monthly or weekly publication out the door, who has time to reinvent the workflow every few years?