Prepare for the Upturn-Think Big, Think Small

摘要

With markets slumping, stocks in decline, and a tight credit market, print customers are struggling for survival in their marketplace. Add retail store closings and reduced consumer spending, and we must ask ourselves: Are there any bright spots for printers?rnYes, opportunities are out there-disciplined printers are reaping the rewards of good business practices servicing savvy customers who are getting out in front of the eventual upturn with increased marketing efforts. No matter what forecast we believe, a downturn is followed by an upturn. So top-flight printers should prepare now for the upturn.