Visioning for cultural industries: CLA inspired scenario method

摘要

Considering cultural industries functions on the one hand, and existing resources in Iran, such as educated manpower and rich cultural content on the other hand, there are significant opportunities for developing these industries in Iran. Nevertheless, there are no clear vision and scenarios for these industries. In this paper we provide an image of the desired status and scenarios of Iran's cultural industries in the horizon 2050 by inspiring Causal Layered Analysis (CLA) method. This method can be used to create vision and scenarios at the same time. Also, content analysis and survey methods were respectively employed to identify different discourses related to cultural industries and select the discourse governing the desired status of cultural industries. Library research and questionnaire are used as tools for data collection. The results show that the discourse governing the desired status of cultural industries is an "economic" discourse, and also three scenarios can be imagined based on "cultural", "social" and " political" discourses for the future of Iran's cultural industries.