TATATAKES ON THE WORLD Building an Auto Empire in India

摘要

The congested city of mumbal is an unlikely base for an auto company with global ambitions. Motor vehicles on two or three wheels far outnumber those with four, traffic uncon-trolled by signals or signs is perpetually snarled, and the oc-casional cow finds its way into the street. Nor is the modest colonial-style office building known as Bombay House that dates from 1924 an obvious home for a corporate headquar-ters. The ground floor could use a coat of paint. Entrance to the cramped, crowded lobby comes only after passing through a metal detector manned by uniformed guards.