The Shortsighted Site Busters

摘要

When justin kuzmanich set out to design a Web site for the TV series That '70s Show, he knew the viewers' demographics. But he needed more: What did fans really like? What information would keep them coming back? What visual style would turn them on? To find out, Kuzmanich, the senior Web designer at A.D.2 in Santa Monica, Calif., didn't lavish money on market research. He toured the many amateur sites that fans had already created. "Nowadays," he says, "it's easy to go see what people like, because you've got fans creating their own content." From his Web research, Kuzmanich picked up ideas on both content (guides to past episodes) and style ("a certain cheesiness," for that 1970s feel).