Thomas A. Florio was baffled when he took over as publisher of GQ last March. Ad pages were down 17% in the first quarter, while racier Maxim's were up 55%. Did men really want a magazine filled with half-clothed models and sick jokes-or was this just a backlash against the martini-and-caviar image that GQ embodied? While Florio wanted no part of what he calls "lug-head chic" entertainment, he had to do something. But what?
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机译：去年三月，托马斯·弗洛里奥（Thomas A. Florio）接任GQ出版商时感到困惑。第一季度广告页面下降了17％，而马克西姆（Maxim）的上升了55％。男人是否真的想要一本装满半衣服的模特和恶作剧的杂志？或者这仅仅是对GQ体现的马提尼和鱼子酱形象的强烈反对？弗洛里奥（Florio）不需要他所谓的“时髦的”娱乐，但他必须做点什么。但是呢
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