Who Really Needs Madison Avenue?

摘要

From TV shows to books, marketers are trying to create entertainment that puts their own products in starring roles. Great for them, lousy for us and for advertising agencies that may become irrelevant. In march nbc entertainment President Jeffrey Zucker was trolling for producers to put up money for a new reality show, slated for late summer, called Lost. The weakening economy made the $725,000 cost per episode more than NBC wanted to shoulder.