Spamouflage and Cajun Crawtators

摘要

As Wal-Mart begins its largest expansion ever, it's learning that merchandising has much in common with politics: Everything is local. To most folks,spam is the mystery meat inside a can or, more recently, unsolicited e-mail. But to executives at Wal-Mart, Spam is an inspired solution to a new challenge: getting customers to spend more money.