REBIRTH OF A SALES MAN

摘要

Joe galli,the master marketer who made even hammer drills exciting, flopped when he went over to Amazon. Then he moved back into his element—pitching the most mundane of objects. He might turn Newell Rubbermaid into a surprising winner. As product demonstrations go,the one at a new wal-mart in Charlotte, N.C. the other day was devastatingly effective: A little girl took a baseball bat to a no-name "tote"—a 73-quart plastic container for holding anything you like—and tore it to shreds. Then a burly grown man took the bat in hand and began whacking violently on a rival box, the Rubbermaid Roughneck; he could barely dent it.