Viva la Television!

摘要

Several big media outfits are reportedly interested in Telemun-do. For good reason, but in this segment, it's a seller's market. Eight years ago the very survival of America's number two Spanish-language broadcaster, Telemundo, was in question. Faced with an unbearable load of junk bonds, Hialeah, Fla.-based Telemundo filed for bankruptcy. Jump to today. The network has become the hottest media property on the market. Among the reported suitors: Viacom, NBC and AOL Time Warner. Price tag? Maybe $3 billion.