SAS

摘要

If you had gone into the original Eddie Bauer store in Seattle in 1920 and asked the founder about his business, chances are he would have told you that building a one-to-one relationship with more than a handful of customers at a single store is a tough job. Multiply that difficulty by more than 5 million retail, catalog and Internet customers, and you get an idea of the challenge that faces today's Eddie Bauer. The multimillion-dollar clothing retailer operates 548 stores in 50 states and publishes 44 catalogs annually with a circulation of 105 million in the U.S. and Canada.