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Trash Sells

机译:垃圾出售

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Judith regan, 48, orders a double espresso while commenting that she can't sleep. "I am hyperalert and highly sensitive to any stimulation," she says, gesticulating nervously. She is talking about her hypersensi-tivities as a way of explaining her instinct for picking bestselling books. "Gut feeling is what I go on," she says at a fast clip. "I could tell my husband cheated on me by the way he walked in the front door." The instinct is working, at least for book picking. In the last two years Regan's imprint, ReganBooks, a unit of News Corp.'s HarperCollins, has put 18 titles on the New York Times bestseller list, a feat no other small publishing house comes close to matching. In recent weeks she's had four on the list: The Lost Son, by Bernard Kerik; In the Line of Duty, a collection of 9/11 photos; Family, by Mario Puzo, and most recently, Stupid White Men and Other Sorry Excuses for the State of the Nation, by Michael Moore.
机译:48岁的朱迪思·里根(Judith regan)点了一杯双浓缩咖啡,同时评论说她无法入睡。 “我非常机敏,对任何刺激都非常敏感,”她紧张地打手势。她正在谈论自己的过敏反应,以此来解释她挑选畅销书的本能。她直截了当地说:“直觉是我继续前进的动力。” “我可以告诉我丈夫以他走在前门的方式欺骗​​了我。”这种本能正在发挥作用,至少在挑选书籍方面。在过去两年里,里根(Regan)的烙印,新闻集团HarperCollins的子公司里根图书(ReganBooks)已将18种图书列入《纽约时报》的畅销书榜单,这是其他小型出版社所无法比拟的。最近几周,她在榜单上排名四位:伯纳德·凯里克(Bernard Kerik)的《失落的儿子》;在《使命召唤》中,收藏了9/11张照片;家庭,由马里奥·普佐(Mario Puzo)撰写,最近由迈克尔·摩尔(Michael Moore)撰写,为国家的愚蠢白人和其他抱歉借口。

著录项

  • 来源
    《Forbes》 |2002年第9期|p.118-119|共2页
  • 作者

    DYAN MACHAN;

  • 作者单位
  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 世界经济问题;
  • 关键词

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