The Money Factory

摘要

You Can Get 7,000 Case Studies At Harviard Busi-ness School―white papers discussing strategic deci-sions faced by real corporations. Let's turn the tables and try a case study on the school itself, which is, after all, a business. The operation netted $8 million on sales of $294 million in the June 30 fiscal year. Should it raise prices? A careful study would certainly explore that possibility. Could it get away with a cut in professors' pay? Therein is another intriguing way to boost the bottom line. One thing that any analysis would be sure to include: some discussion of the Harvard B-school brand, which is immensely valuable and perhaps underexploited. In that regard this business looks a little bit like Disney did before Michael Eisner swooped in two decades ago. The intangible assets could be milked a little better.