Lawrence wexler must be crazy. why else would he now be launching a new cigarette ― one under the familiar, if slightly notorious, Zig-Zag name? The cigarette market was supposed to be all bottled up by the 1998 settlement of tobacco litigation. In this settlement tobacco companies agreed to cough up a few hundred billion dollars, with the loot divided between tort lawyers and state governments. The money is going to come from cigarette smokers. To make the settlement work, state attorneys general erected barriers to new entrants in the cigarette market. Wexler is vaulting over those barriers. Theoretically, at least, he could make a ton of money doing so.
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