HARVEST TIME FOR ASIA'S AGRO GIANT

摘要

Multi-billion-dollar Thai agrocon-glomerate, the Charoen Pokphand Group is reaping the rewards of its bold investment strategies. "We want to be the Wal-Mart of Asia," declares Dhanin Chearavanont, Chairman and CEO of the giant Asian agro-conglomerate Charoen Pokphand Group. That's not just a throwaway line from a company that has built Asia's largest agri-business empires and is now po- sitioning itself to become a retail giant at the cutting edge of some of the world's biggest markets in China and India. The group, with revenues in 2004 of US$13 billion, operates in 20 countries through 250 companies and employs almost 200,000 people. CP Group has taken mundane industries like animal feed, aquaculture and poultry production to new heights of efficiency and technological advancement. By combining expertise in production, marketing and distribution, the CP Group has connected consumers and producers in new and innovative ways-and in the process, helped improve the lives of people in the rural sector.