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Not a Good Thing

机译:不好

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There was a time when attaching Martha Stewart's name to household goods had them flying off the shelves. Not anymore. Her firm, MARTHA STEWART LIVING OMNIMEDIA (6, MSO), now faces the prospect of less friendly licensing deals and continued publishing losses. Add a quirky management structure and it's a recipe few cooks would want to clip and save.rnThe company got 21% of its $328 million of revenue last year from one source: a 1997 pact with troubled Kmart that makes minimum payments whether Martha's products sell well or not (lately they haven't). Annual payments will fall more than two-thirds to $20 million by 2009. In 2010 the Kmart deal couldrnend altogether. Others are likely to be less lucrative.rn"This is not the kind of environment where those deals are going to get done," says RBC Capital Markets analyst David Bank.
机译:曾经有一段时间,玛莎·斯图尔特(Martha Stewart)的名字贴在家庭用品上,使它们从货架上飞下来。不再。她的公司MARTHA STEWART LIVING OMNIMEDIA(6,MSO)现在面临着不太友好的许可交易和持续出版亏损的前景。添加一个古怪的管理结构,这是很少有厨师会想节省的食谱.rn该公司去年从3.28亿美元的收入中获得了21%的一种来源:1997年与陷入困境的Kmart达成的一项协议,该协议使Martha的产品销售良好,最低付款额是否(目前还没有)。到2009年,年支付额将下降三分之二以上,降至2000万美元。2010年,与Kmart的交易可能会完全破产。 RBC Capital Markets分析师戴维·班克斯(RBC Capital Markets)分析师戴维·班克斯(David Bank)表示:“这不是要完成这些交易的那种环境。”

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    《Forbes》 |2008年第10期|52|共1页
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  • 收录信息 美国《科学引文索引》(SCI);
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  • 正文语种 eng
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