As part of the Strategic Plan, Dubai will double its number of visitors from just over 7 million in 2007 to 15 million in 2015. As a tourism destination and business hub, Dubai has proven itself to be an unqualified success.The city is well known across the globe: It has the highest hotel occupancy rates in the world, more than 200 nationalities work in the city, and international companies are flocking to Dubai to set up shop.rnThis kind of achievement usually would be explained through a complex matrix of factors. But for Khalid A. Bin Sulayem, Director General of the Department of Tourism and Commerce Marketing (DTCM), Dubai's success boils down to three simple factors.rnThe first is the continuous enhancement of the Dubai business and tourism product; second is the effective marketing of the emirate; and third is the decision to ease procedures for getting a visa to come to Dubai.
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机译：作为战略计划的一部分，迪拜将使游客数量翻一番，从2007年的700万增加到2015年的1500万。作为旅游胜地和商业中心，迪拜已证明自己是无可匹敌的成功。这座城市广为人知全球范围内：它是全球酒店入住率最高的城市，该市有200多个民族在工作，国际公司也纷纷涌向迪拜开设商店。这种成就通常可以通过复杂的因素矩阵来解释。但是对于旅游和商务营销部（DTCM）的总干事Khalid A. Bin Sulayem而言，迪拜的成功归结为三个简单的因素。首先，迪拜的商务和旅游产品不断得到提升。第二是阿联酋的有效营销。第三是决定简化获得迪拜签证的程序。
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