Jonathan Kaplan has no respect for the modern dishwasher. "All those buttons," he says with visible disgust. "When was the last time you pushed any one of them other than 'normal'?"rnKaplan lives by a code that's rare among designers and rarer still among Cisco executives: Features are a vice, not a virtue. The startup Kaplan founded in 2001, Pure Digital, rose to success on the popularity of its Flip video camera, a consumer gizmo the size of a pack of cards that does one thing with one red button.
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