The Ultimate Driverless Machine;

摘要

Three years ago BMW's top executives ditched their suits and ties and retreated to the Bavarian Alps for an extraordinary strategy session. Even though their Munich company produced some of the best cars on earth, their crystal ball warned of an ominous challenge on the horizon. More people around the world were moving to urban areas, spawning increased traffic congestion and pollution (see "Urban Outfitter," p. 90). City governments were responding by imposing steep fees that discouraged people from driving or even parking their cars in the most densely packed areas. For BMW, or any company that builds and sells automobiles, the trend was a scary threat to future sales growth.