THE POWER OF BIG DATA.

摘要

80% of the data currently produced is unstructured —coming from sources like images, videos, tweets, posts and e-mails. MINING MOTIVATION. Enter Smarter Analytics from IBM—software, systems and strategies that help companies combine their own enterprise data with their consumers' unstructured data to see a fuller picture. A big data platform, paired with predictive and sentiment analytics, allows organizations to correlate, for example, sales records with social media mentions for more relevant insights.