Dubai Duty Free

摘要

There are many ways to qualify the success of Dubai Duty Free (DDF), but perhaps DDF's most evident achievement has been its success in making its retail spaces some of the most valuable on earth. On average, every square meter of DDF-managed space generates nearly $81,000 in annual sales—which stands in sharp comparison to the global duty-free industry average of $34,000. What's even more impressive is that DDF's retail space generates 25% more revenue per square meter than that of Apple, one of the world's most successful technology marketers. Its U.S. retail stores average $64,735 per square meter, making it by far the top U.S. retail chain, according to marketing research firm RetailSails.