1000% Growth in Ten Years? That's Nuts(.com)

摘要

Fresh from a brief career as an investment banker 11 years ago, Jeffrey Braverman turned his family's small, retail Newark Nut Company into an internet powerhouse that now generates $30 million in annual sales. The key to Braverman's strategy in 2003 was selling online, which was still in its early stages and presented risks for smaller companies. Braverman's father and uncle, who were running the store when he joined, thought his bold idea was, well, nuts. Braverman also made customer service a priority.