In the months leading up to the release of the Affordable Care Act (ACA) "Sunshine Provision" requirements, the bio/pharmaceutical, diagnostic and medical device communities were holding their collective breaths. But before data collection requirements finally kicked in on August 1,2013, clients of Phoenix Marketing Solutions, LLC were ready to hit the ground running. Even in a still-fluid regulatory environment, they had expert support and software for real-time data capturing and streamlined reporting on physician interactions in full compliance with the new law. Supporting bio/pharmaceutical companies through a daunting regulatory landscape is not new territory for Phoenix founders Tracy Doyle and Angela Fiordilino. With combined experience of over 40 years working with pharmaceutical manufacturers, they are past the steep learning curve required when dealing with federal agencies, and well equipped to address the ACA's complexities.
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