Moving to Minerals

摘要

With vitamin supplements now representing the tenth-largest-selling food-related category across all food, drug, and mass merchandising outlets—right up there with carbonated beverages, chips/ snacks, and candy/gum—it should come as no surprise that minerals are the next nutrient category piquing the health interests of mainstream consumers, according to Information Resources, Inc. Although "vitamins and minerals" have been presented in multivitamin pills and flagged on fortified food labels for years, only recently are health-conscious shoppers recognizing the unique health benefits of minerals and mineral combinations.