Integrating the Consumer into New Product Development

摘要

The food industry relies heavily on new products to rejuvenate and maintain its business. New product development (NPD) is the lifeblood of any industry (Nuese, 1995), especially the food industry (Best, 1991; Hoban, 1998). It now commonly accepted that NPD is the only path that the food company can follow for long-term survival in the ever-growing competitive market.