Niche Players Pushing UV Light Applications

摘要

Quality and uniqueness are the two key attributes of the success-. ful niche marketer. Find a seam in the market, address it with a consumer-appealing product, cultivate a loyal following, and pretty soon you have a rock-solid business. Ben and Jerry, Leonard Marsh (Snapple), Vernon Rudolph (Krispy Kreme), Ray Kroch, even the Colonel, all started with this formula. Hard work, vision, and innovation in both marketing and technology won them tremendous success. Often, the early adoption of new technology can pro- vide a critical edge. Niche marketers usually can move more quickly and take greater risks than the big boys.