Diving for the fruit at the bottom of your yogurt? Does fruit-covered cheese cake make you feel less guilty? Are you tempted by the fruit n'spicy sauces of Island cuisine? If so, you're not alone. Americans are in search of a "fruit fix," and savory marketers are following suit! In fact, HealthFocus tells us that fruit tied vegetables last year for the top spot for dietary changes—52% of grocery shoppers said they increased their consumption of fruits and vegetables, followed by poultry (40%) and whole grains (39%).
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