What consumers want--and don't want--on food and beverage labels

摘要

From Certified Organic and USDA Inspected to Kosher/Halal, No Trans Fat, and GMO Free, labels speak volumes about a product to the consumer. With more than 13,000 new food products introduced last year, maximizing the appeal of a product's label is critical to success. A side from the package itself, about the most important decision a marketer has to make is what to put on the label of a food product, such as the graphics, the claims, the call-outs, the names. Amazingly, nearly three-quarters of consumers say they can't think of any information "not currently included on food labels" that they would like to see added (IFIC, 2003a). As consumers become more convenience directed and health/safety concerned, product information and customer service must keep pace.