Not so many years ago, non-commercial operators had tales to tell of how they'd put a heart-shaped symbol, indicating a healthful option, in front of what had perhaps been their best-selling menu item-only to find its sales declined dramatically, seemingly overnight. Customers requested "healthier" items but then didn't buy them. But that's no longer the case in most venues across the country. "People are so health-conscious these days; now they're eating the healthier items and asking for more-and for more information," notes John Castro, Eurest Dining Svcs. district general mgr. for the Midwest. "They're much more aware of what they're eating-it's a much more educated customer. Today, if you don t have healthy options, you are not doing your job," he contends.
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