Pink, Blue or Yellow?

摘要

According to the USDA, sugar consumption of the average American was 146 pounds in 2004. Many consumers are looking to other "sweeteners" to reduce the amount of sugars consumed. According to AC Nielsen, the sugar substitute market topped $310 million for the calendar year 2004. According to Landor Mills Commodities, the equivalent amount of sweeteners (food and beverage use) translates into 16.2 lbs per person per year. As we look down our order sheets, there are sugars and at least four FDA-approved artificial sweeteners from which to choose. It is also important to note that FDA regulations allow the amount of calories to be rounded down to the nearest five-calorie value. Artificial sweeteners, due to their intensity, contain bulking agents (such as dextrose, sor-bitol and maltodextrin) that add on average four calories per teaspoon, although the sweetener itself may not contain any calories, nor will the package list the calories. Your customers probably have a preference when it comes to artificial sweeteners, so be certain to stock a rainbow of packets at the condiments bar.