Benson tackles guest strategies

摘要

Pittsburgh—Eat'n Park Hospitality Group has created an Onsite Brands Division, which consists of Cura Hospitality, provider of senior living dining services, and Parkhurst Dining Services, which manages operations in B&I, colleges and museums. The company has also developed a new initiative: "Managing the Entire Guest Experience." Jim Broadhurst, president of the parent company, says, "Although it's important that we manage the technical service aspects of our restaurant and on-site brands, it's equally important that we understand and deliver on the aspects of our food and service that create a 'wow' experience for our customers."