Green and healthy

摘要

Marketing anything as green or healthy is a sure lure these days, whether it's a LEED-certified restaurant, sustainably grown produce or organic vodka. Virtually every new beverage introduction tries for one or both of these hooks. Coconut water is a prime example. Coconut water is so hot because it's cool. Who wouldn't love an-all natural sports drink, with as much vital potassium per serving as a whole banana? The liquid from a young coconut is very popular in Latin America. Coconut water also appeals to the rapidly growing Hispanic population here, and a number of companies are betting that it's low-fat and high electrolyte profile will have wider appeal. That has driven beverage giants Coca-Cola and Pepsi-Cola to invest in two leading brands as well as in Brazilian producers.