Plant-based and plant-forward items surged on menus in 2019, with no sign of slowing down in 2020. The term plant-based has grown 81% over the past year at leading chains, according to Technomic Ignite menu data, with much of the buzz radiating from the Impossible and Beyond brands of burgers and other meat substitutes. But plant-based menu items that more closely resemble real vegetables than burgers are also on the rise, along with veggie replacements for grains and dairy products. There are large crops of vegetables still to explore.
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