It's my belief that it is to the whisky and brandy distillers of Europe that we, in the self-adhesive label industry, should drink a long toast. They were one of the key early market sectors to realise the potential of our labelling technology - and to adopt it. There is nothing like a full-on, solid gold foil label, heavily embossed and featuring a truly complex, ornate shape, for promoting the extraordinary capabilities of self-adhesive labelling. In fact, along with Pharmaceuticals, whisky and brandy labelling genuinely led the way, back in the 1970s, in kick-starting our industry's advance into the major beverage market segments. Today, as well as prime whiskies and Cognacs, self-adhesive labels also adorn bottles of white spirits and an enormous selection of wines - both cherished vintages and supermarket brands.
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