The story behind Heinz packaging

摘要

AS WITH many conglomerates, Kraft Heinz has committed to reducing its environmental footprint by the year 2025. Part of this goal is packaging modification. Daniel Liu, who is associate director of packaging development of Kraft Heinz, shares the origins and development of Heinz bottles and other packaging: Heinz ketchup can be packaged in glass bottles, squeeze bags, squeeze bottles, pouches, cans, etc. It is said that Heinz was also the first brand to sell seasonings in glass bottles. The reason has to be traced back to a time when a crisis of trust broke out in the seasoning industry. Consumers believed that seasonings were "unclean and impure", so Heinz began to sell seasonings in glass bottles so that consumers could see the contents.