Red label on pack spells danger for dairy processors

摘要

Dairy companies will be forced to educate consumers about the real nutritional benefits of their products to counter their demonisation by the Department of Health (DH) backed single hybrid front-of-pack labelling system, according to the Dairy Council. Dr Judith Bryans, chief executive of the Dairy Council, said a recent online survey revealed that if consumers saw cheese products marked with red - as the new regulation that combines guideline daily amounts and traffic light labelling would demand - 75% would not consider it a healthy product and 58% would change their purchasing behaviour.