Soft drinks and confectionery lead supermarket promotions

摘要

Soft drinks and confectionery are two of the most heavily promoted products in the UK, the new IRI fast moving consumer goods price and promotion report has revealed. The UK leads Europe when it comes to promotional reliance, with over half of all goods sold on promotion, claimed the report Price & Promotion in Western Europe: Encouraging Signs of Recovery. At 68.2%, soft drinks were the most heavily promoted, followed by personal care and then confectionery, which had the biggest percentage point rise in promotional activity, up by 2.3 points on last year. In the specific category of cola - 83% of volume sold was on promotion.