Digital print can bolster shelf-ready options

摘要

The benefits of variable digital inkjet printing for transit and shelf-ready packaging (SRP) are now well understood by brands, to the extent that some (for example in the dairy sector) are eager to acquire their own presses for affordable, short-run, fast-turnaround promotional messaging, according to one Bradford-based converter. Around a year ago, HSG took delivery of a Sun Automation CorrStream sheet-fed digital inkjet press, printing on to corrugated cases and boxes, or microflute for primary packaging.The fact that it was single-pass rather than multi-pass made it a "truly industrial press", said md Ben Ginesi, and while other converters had digital reel-fed presses, this was the only one of its type installed anywhere.