Sweet and lolly maker introduces new packaging formats and designs

摘要

Joseph Dobson & Sons has launched a new look to its range of boiled sweets and mega lollies with updated packaging and new formats."We are excited about the new packaging, this is a new era for us," says Dobson's marketing manager Claire Wollaston. "Our much-loved sweets and lollies needed a new look, however, we also wanted to keep our good name and traditionwithin the UK market place, which we are well known for."We are very lucky to have an extremely loyal customer base who expect a certain level of quality and we also hope to attract a wider audience,"Miriam Walshaw, chief executive and great-great granddaughter of the firm's founder Joseph Dobson, adds:"This year has given us some significant success with the launchof new products to our portfolio and with our e-commerce website being launched within the next quarter we feel the new look packaging will go hand-in-hand." The new packaging features an updated logo and a new layout, which the company believes brings the packaging up to date.