A company in Santa Barbara, Calif, says it has figured out a way to curb food waste and feed the world's growing population. The solution? Prolong the shelf life of produce. Fortune.com reported on April 28 ("This Startup has a Natural Solution to the US$2.6 trillion Food Waste Problem" by Beth Kowitt) about a company called Apeel Sciences, which makes "an edible substance that can be applied to the outside of produce to create an invisible barrier and quadruple shelf life." Produce is dipped into the solution and the barrier keeps moisture inside. As the company's CEO James Rogers says on Fortune.com, he's "using food to preserve food. There is no magic."
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