Monster moving beyond energy beverages with debut of Mutant, Hydro

摘要

Monster Beverage Corp. plans to introduce a carbonated soft drink called Mutant that will extend its product portfolio beyond energy beverages and compete directly with PepsiCo, Inc.'s Mtn Dew brand. Later in the year the company also plans to introduce Monster Hydro, a packaged water energy drink. Calling Mutant a "super soda," Rodney Sacks, chairman and chief executive officer, said the new product will launch during the third quarter of this year and contain 115 mg of caffeine per 20-oz container, a slightly higher level than other beverages in the category.